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Panasonic introduces new 5 MP Lumix camera with Leica lens

Panasonic has unveiled the new DMC-LC1 Lumix at PMA. The DMC-LC1 brings a traditional photographic experience to the digital world, evoking the look, feel, responsiveness and precision of a 35mm camera. Zoom, focus and aperture are manually controlled by ring settings on the lens; shutter speed is controlled by a dial located on the top of the unit. Regular readers will notice the resemblance with Leica's Digilux 2...

PRESS RELEASE

Panasonic introduces new 5 MP Lumix camera with Leica lens - digital camera and photography newsLAS VEGAS, NV (February 12, 2004) — Once again Panasonic revolutionizes the world of digital photography with the new DMC-LC1 Lumixä camera.  The DMC-LC1 has a digital brain but the heart and soul of a finely crafted 35mm camera, right down to its controls.  A true breakthrough in digital camera craftsmanship, the 5-megapixel DMC-LC1 brings a traditional photographic experience to the digital world, evoking the look, feel, precision, and responsiveness of a 35mm camera.  Zoom, focus and aperture are manually controlled by ring settings on the lens; shutter speed is controlled by a dial located on the top of the unit.  And, like all of Panasonic's Lumix models, the DMC-LC1 features a high-performance Leica lens for extraordinary image rendering.

The DMC-LC1 combines unrivalled Leica optics with Panasonic's most advanced digital electronic technology to create a camera that allows photographers to experience a new level of creative expression.  The camera's full manual operation serves as a natural extension of the photographer's hands and eyes.

Leica lenses retain a legendary reputation for creating images that capture the most delicate nuances of light and shade, the elusive ambience of "air", and subtle gradations of color.  The new DMC-LC1 incorporates a finely crafted, F2.0 – 2.4 Leica DC VARIO-SUMMICRON lens (13 elements in 10 groups) with zoom capability equivalent to  28 – 90mm on a 35mm camera.

Beyond the lens, Panasonic converts the optical data into digital information with unmatched processing speed.  Panasonic's innovative Venus Engine LSI handles all image processing functions simultaneously ¾ from displaying the image on the LCD to writing data to the memory card ¾ as soon as the CCD captures the image signal.  The result is superb image rendering and outstanding responsiveness.

The DMC-LC1 can capture image in the RAW format as well as Super Fine/Fine/Standard JPEG and QuickTimeâ motion JPEG images.  Often referred to as a “digital negative,” the raw file format stores uncompressed data directly off the camera's CCD with no in-camera processing.  This raw image can then be manually manipulated in a photo editing program.  Adobe announced at PMA today a free, updated version of the Camera Raw plug-in, which will provide integrated support of the Panasonic raw format within Adobe Photoshop® CS, the latest version of Adobe's professional image editing product.

The DMC-LC1 features a built-in USB port and SD Memory Card/Multimedia Card slot, offering consumers networking versatility with PCs and a wide variety of compatible SD-enabled devices.

Other features include:

·      Built-in pop-up flash which can tilt 45 degrees to create a bounce flash.
       The camera can also accept and synchronize with optional external flash units.  
       Auto-flash and manual flash settings.  

·       Red-eye compensation.

·       Large 2.5-inch LCD.

·       3.2x optical and 3x digital* zoom.

·       Burst shooting mode.

·       Real-time histogram.

·       Auto bracketing mode automatically takes three or five shots at different exposures.

·       Remote shutter helps prevent evewn slight shaking or vibration

·       Three light metering modes: Intelligent Multiple/Center Weighted/Spot

·       Microphone and speakers for audio recording.

·       Included accessories:

Battery charger/AC adaptor, battery pack, SD Memory Card, AC cable, DC cable, lens cap, A/V cable, USB driver, USB connection cable, lens hood, hood cap, MC protector, remote shutter, strap, SD viewer software, ArcSoft editing software: ArcSoft PhotoBase, ArcSoft PhotoImpression, ArcSoft PhotoPrinter  and ArcSoft Panorama Maker.


The Panasonic Lumix DMC-LC1 is scheduled for March, 2004 delivery.  It will have a manufacturer's suggested  retail price of $1,599.00.

* As digital zoom increases, resolution significantly decreases.

** Manufacturer's suggested retail price.  All prices are in U.S. dollars.
February 19, 2004
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