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Panasonic Lumix DMC-FX37 featuring intelligent Auto Mode

Panasonic launches the new Lumix 10.1-megapixel DMC-FX37 with a 25mm ultra-wide-angle Leica DC lens and powerful 5x optical zoom (equivalent to 25mm to 125 mm on a 35mm film camera. The iA (intelligent auto) mode makes it easy for anyone to take beautiful photos, and the newly added AF Tracking function automatically tracks the subject once the AF has been set even if the subject moves around. The DMC-FX37 will be available in silver, black, blue, pink, white and brown, with a finish according to its color...

PRESS SUMMARY

All about the new Panasonic Lumix DMC-FX3725mm Ultra-Wide-Angle* 5x Optical Zoom LEICA DC Lens in Sleek, Super-Slim Profile

Panasonic is pleased to introduce the new Lumix 10.1-megapixel DMC-FX37 with astonishing 25mm ultra-wide-angle* LEICA DC lens and powerful 5x optical zoom (equivalent to 25mm to 125 mm on a 35mm film camera), which captures almost double the viewing space at the same shooting distance compared to ordinary 35mm cameras, resulting in remarkable images with unprecedented width and depth. The world-acclaimed FX series pursues high picture quality and unique features in an urbane, sophisticated profile to which the DMC-FX37 proudly joins.

Panasonic's iA (intelligent auto) mode, which makes it easy for anyone to take beautiful photos, has been further enhanced for new Lumix cameras to be released in this fall, and so as for the FX37. The newly added AF Tracking function automatically tracks the subject once the AF has been set even if the subject moves around, making it easier to capture sharp, well-focused photos of decisive moments. The FX37 continually monitors the light source and automatically activates the backlight compensation function if it detects that the light source is behind the subject. Face detection accuracy has also been increased, allowing continuous AF/AE adjustment even if a face moves or turns sideways to the camera. The Intelligent Exposure function helps capture natural-looking, true-to-life images by suppressing blocked shadows and blown highlights.

For image processing, the FX37 features the high-speed, high-performance, next-generation Venus Engine IV. The engine allows the FX37 to shoot up to approx. 310 photos (CIPA) on a single battery charge thanks to improvements in power efficiency.
In addition to capturing beautiful still images, the FX37 makes it easy to shoot high-definition 1280 x 720p motion images at 30 fps with outstanding detail. Using the DMW-HDC2 HD Component Cable (available separately), these motion images can be output from the FX37 directly to a TV for large-screen viewing.

The FX37 features a new panel, which boasts a wide viewing angle, for its Intelligent LCD to ensure clear, easy viewing in all lighting situations.

The FX37 offers a number of other functions that expand photographic possibilities including new Scene mode. Pin Hole and Film Grain mode create film-camera-like effects, and Flash Burst mode allows continuous emission of flash on burst shooting**. Another new mode is the Transform mode which adds more fun especially on portrait pictures, to give the subject special transformation effect to look funny.
Image Leveling, batch resizing, and other new functions add convenience after shooting are equipped as well.

Dressed in a metal-finished panel, the sleek and slim DMC-FX37, a sophisticated camera full of desirable functions, offers the enjoyment of taking snapshots with a fantastic view and fun never before experienced. The DMC-FX37 will be available in silver, black, blue, pink, white and brown, each with a distinctive finish or texture according to its color.***

*35mm film camera equivalent: 25-125mm
** Max. 5 images. In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.
***Availability of models and colors may vary depending on the sales area

Additional information: All about the new Panasonic Lumix DMC-FX37
July 21, 2008
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