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Panasonic DMC-FX150 featuring 28mm Wide-Angle lens

Panasonic adds the14.7 Mp DMC-FX150 model to its FX Premium Series of digital cameras. With a 28mm wide-angle lens, the FX150 lets you capture images of expansive scenery just as they appear to the naked eye. The wide-angle lens also makes it possible to fit an entire big building or other architectural structure in a single frame - something not possible with most ordinary cameras. The camera records original pictures data in RAW file format. The DMC-FX150 will be available in a silver, black or gold finish...

PRESS SUMMARY

All about the new Panasonic Lumix DMC-FX150A Premium Stylish 14.7-Megapixel High Resolution Digital Camera FX150 with 28mm Wide-Angle* F2.8 LEICA DC Lens

Panasonic is introducing a new 14.7-megapixel model to its Lumix FX Premium Series of digital cameras with stylish, high-quality bodies and high-end specifications. Boasting astonishing 14.7-megapixel resolution, the new DMC-FX150 meets the needs of a wide range of consumers looking for an attractive compact camera that makes it easy to take clear, sharp, expressive photos with outstanding detail.

Equipped with a 28mm wide-angle lens, the* FX150 lets users capture images of expansive scenery just as they appear to the naked eye. The wide-angle lens also makes it possible to fit an entire big building or other architectural structure in a single frame - something not possible with most ordinary cameras. And when shooting in tight or crowded indoor spaces, the wide-angle lens fits more people in the photo. The 14.7 megapixels - the most offered in a compact camera - ensure that photos are crisp, clear and sharply detailed even when enlarged. This high resolution also means you can crop unwanted parts of an image and enlarge the rest, creating a beautifully composed photo that retains outstanding detail.

At the heart of the FX150 is Panasonic's new high-speed, high-performance, next-generation image processing system. The Venus Engine IV not only helps render exquisitely beautiful images even in burst mode or when shooting in low lighting, it's also more energy-efficient than predecessor models, allowing 330 pictures (CIPA) per battery charge.

The FX150 also offers easy manual control, letting users adjust the shutter speed as desired. The bracketing function includes the exposure bracketing available on previous models plus a new color bracketing function that can record color, monochromatic and sepia shots of an image at the same time with a single press of the shutter button. The FX150 also introduces a new multi-exposure function that creates an interesting artistic effect by superimposing up to three consecutively shot images, while the user views the previous image on the monitor. Also in the FX150, the white balance function has been improved from conventional one-axis compensation to two-axis compensation with a color temperature setting that allows more precise adjustment. For the AF, FX150 allows user to set focus freely among 11 focus points.

On the other hand, Panasonic's iA (intelligent auto) mode, which makes it easy for anyone to take beautiful photos, has been further enhanced for new Lumix cameras to be released in this fall, and so as for the FX150. The newly added AF Tracking function automatically tracks the subject once the AF has been set even if the subject moves around, making it easier to capture sharp, well-focused photos of decisive moments. The FX150 continually monitors the light source and automatically activates the backlight compensation function if it detects that the light source is behind the subject. Face detection accuracy has also been increased, allowing continuous AF/AE adjustment even if a face moves or turns sideways to the camera. The Intelligent Exposure function helps capture natural-looking, true-to-life images by suppressing blocked shadows and blown highlights.

The FX150 features a new panel, which boasts a wide viewing angle, for its 2.7-inch large Intelligent LCD to ensure clear, easy viewing in all lighting situations to ensure clear, easy viewing in all lighting situations.

The FX150 records original pictures data in RAW file format for the user to develop the image with the intended effects on it. With this extensive package of features and functions, the FX150 goes beyond the bounds of conventional compact cameras, giving users the power and freedom to both capture extremely lifelike photos and to create artistically expressive images.

The FX150 is recommended for people who want a well-built, stylish, compact digital camera that's more advanced in performance and operability than ordinary models. Available in an attractive silver, black or gold** finish, the FX150 has a refined, understated sophistication that will appeal to adults.

*35mm film camera equivalent: 28-100mm
**Availability of models and colors may vary depending on the sales area.

Additional information: All about the new Panasonic Lumix DMC-FX150
July 21, 2008
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