Most recent digital camera and imaging news items - RSSDigital camera and imaging news items - HTML

Olympus announces the µ 790 SW Lime Green edition

Olympus announces the µ 790 SW Lime Green edition to squeeze more creativity out of your digital camera. Limited to just 5,000 models in Europe, this 7.1 Megapixel eye-catching camera is Shockproof, waterproof and freezeproof and features a 3x optical zoom (equiv. to 38-114mm), Face Detection Technology, and a 2.5" (6.4cm) HyperCrystal LCD monitor with 230,000 pixel resolution. The limited edition Olympus µ 790 SW Lime Green is destined to turn heads wherever you take it and will arrive in the shops this month...

PRESS SUMMARY

Check-out the Olympus 790 SW shockproof and waterproof seriesEye-catching design for active lifestyles

Olympus brings more vitality to the European digital camera market with the release of the striking new µ 790 SW Lime Green edition. Limited to just 5,000 models in Europe, this distinctive camera is the perfect exclusive accessory for active, colourful lifestyles. In addition to its attention-grabbing appearance, the 7.1 Megapixel µ 790 SW Lime Green is bursting with powerful features. Shockproof*, waterproof** and freezeproof, it never loses its shine no matter what life throws at it. Make a personal statement with this season's most invigorating stand-out model.

Boasting a body built for action, the 7.1 Megapixel µ 790 SW Lime Green can go where other cameras can't. Whether at the beach, doing a round of snowboarding or navigating the hazards of a kids' party, this camera withstands it all.

The µ 790 SW Lime Green matches elegance with power and performance. For versatility in locating and framing subjects, it features a 3x optical zoom (equiv. to 38-114mm). The ability to recognise human faces as the main subject of a composition through implementation of Face Detection Technology ensures optimal focus and exposure in the areas you want. What's more, the µ 790 SW Lime Green applies innovative technology to deliver stunningly realistic results through the lightening of shadowy areas such as shade under a tree or backlit subjects. And ensuring photographic settings are tailored for most shooting situations, multiple scene modes are available, including four specifically made for underwater use.

The limited edition Olympus µ 790 SW Lime Green is destined to turn heads wherever it is taken and arrives October 2007.

The Olympus µ 790 SW Lime Green – main features:

• Stylish lime green coloured metal exterior
• Take it anywhere, anytime since it's shockproof* up to 1.5m
• Exciting shots in and by the water since it's waterproof** to 3m
• Face Detection Technology for perfectly focused and exposed faces plus correct exposure for other image areas
• 6.4cm/2.5” HyperCrystal LCD (230,000 pixel resolution) with a bright display even in brilliant sunlight
• High ISO settings for less blur
• 7.1 Megapixels to make poster-sized prints
• 3x optical zoom 1:3.5-5.0 for stunning portraits, with optical folded light path and water-repellent lens casting
• Better low-light shooting thanks to BrightCapture Technology
• 23 scene modes for the best results in different situations
• Liven up your memories with movie recording plus sound
• TruePic III image processor for faster image handling and higher image quality
• Underwater shooting up to water pressure equivalent of 40m possible in combination with optional underwater case PT-041
• Shadow Adjustment Technology to brighten shadowy areas in a composition
• Perfect Fix function for correction e.g. backlight and red-eye
• One-touch light and LED Macro Illuminator
• Internal memory plus xD-Picture Card slot
• 25 languages on board
• Supplied with Olympus Master software 2.03 and Muvee Pack trial version, LI-42B battery and charger

* According to Olympus test conditions
** According to IEC publication 529 IPX8

Additional information: Check-out the Olympus 790 SW shockproof and waterproof series
October 20, 2007
go to top of page