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The Olympus µ 725 SW toughness for active lifestyles






PRESS SUMMARY

The Olympus µ 725 SW toughness for active lifestyles - digital camera and photography newsFor those who like to take part in active sports and other lively pursuits, life can sometimes get pretty tough. That's why it's good to know that Olympus caters specifically for people with active lifestyles that accept no limits. With the shock and waterproof µ 725 SW they needn't forgo photographic freedom while taking part in the activities they enjoy. Protected to a depth of 5m* underwater and against falls from up to 1.5m*, this new model is hot on the heels of the successful predecessor model, µ 720 SW, which introduced a new era in go-anywhere digital photography. The stylish, metal-bodied camera offers users more than just rugged toughness. Equipped with BrightCapture Technology for exceptional results in low light and bright, high-contrast views on the 6.4cm LCD, plus 7.1 million pixels for razor-sharp, crystal-clear images, the compact µ 725 SW packs a real punch. Available in the colours Deep Blue, Cherry Red and Titanium Grey, it's the ultimate lifestyle accessory that is sure to be taken along everywhere – no matter if having fun in a pool, skateboarding around town or living it up at a festive dinner.  

A tough performer
Shockproof against falls to 1.5m* and fully waterproof to a depth of 5m*, the µ 725 SW provides first-rate protection for unparalleled shooting flexibility. Whether out snorkelling in a tropical reef, tackling a perilous mountain-biking expedition or simply at home with the camera in the hands of a young child, users can rest assured it won't be harmed. This guarantees worry-free photography, wherever life takes you. In short, it's a case of: whatever is in your life – it can be captured by your µ 725 SW!

Even greater depths can be conquered by this attention-grabbing new model. Together with the optional PT-033 Underwater Case, photographers can explore the aquatic world to an amazing 40m below the surface.

Lending compositions the high-definition and brilliance they deserve for recording life's exciting moments are 7.1 million pixels of imaging power. This is matched with a bright 1:3.5-5.0, precision 3x optical zoom (equivalent to 38-114mm on a 35mm camera). For extra protection, the lens is specially constructed using an inner folded light-path. It fits wholly within the camera's stylish metal body and therefore doesn't protrude, so the risk of damaging the lens through knocks is all but eliminated.

Action doesn't need to stop when it gets dark
Equipped with BrightCapture Technology, the µ 725 SW delivers exceptional performance in low light. And because things often start to heat up just as the lights go down, it's clear that a camera's low-light shooting capabilities are crucial for photographers who truly want to accept no limits. To begin, this model's 6.4cm LCD boasts a contrast level that's 4x brighter than conventional types, making it easier to locate and frame desired subjects. Various scene modes that use BrightCapture Technology (incl. Candle and Night Scene) are available that will significantly improve photos composed in low light – even during underwater shooting excursions.

Extending the ISO range to 1600, BrightCapture Technology also helps to avoid image blur. The high sensitivity enables faster shutter speeds to be used and thereby reduces the risk of blurred images – especially at night.

A piece of cake to handle – even in tough situations
As well as movie recording with sound (in 640x480 pixel quality, up to memory capacity), photographers can choose from 24 scene modes that are as varied as the multitude of situations in which photographers can use this model. From Sports through Landscape to Macro and various Underwater modes, pre-defined settings help the user get the best shot with the minimum of fuss.

More ease is afforded by the built-in Guide Function. Camera modes and menu options are thereby briefly explained directly on the LCD. This means users will rarely need to consult the manual – a real boon for active photographers who are often on the go. Moreover, with 25 languages available (10 on board at any given time), for the menu, manual and software, the µ 725 SW is understandable in 39 European countries.

Waterproof to 5m* and resistant against falls of up to 1.5m*, the tough, metal-bodied Olympus µ 725 SW is primed to become the latest favourite of active photographers. The fusion of sports performance, cutting-edge technology and lifestyle-based design provides for an ultimate balance of form and function. The camera will hit the shelves from October 2006.
August 23, 2006
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