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The premature birth of Nikon's statement of style, grace and performance - the Coolpix SQ






The premature birth of Nikon's statement of style, grace and performance - the Coolpix SQ - digital camera and photography news

OVERVIEW

Nikon's campaign to launch their new Coolpix SQ camera has come to a premature birth early on February 7, 2003 and has been available to all of us because of the wonders of the Internet.

UPDATE: Feb 8, 15.00 CET - The teaser files have been removed from the Nikon's website !!

WHAT HAS HAPPENED ?

When data is stored on Internet website pages, these pages are made available through pointers (named URLs). These pointers allow you to click from one page to the next in order to find your way on the Internet. You will not able to find the data on the Internet unless an URL is provided from another page or if you know the exact address.

When Nikon implemented their campaign they stored the information of all phases on the Internet, and planned to reveal one URL at the time to increase the suspense until the planned announcement day.

The first URL that was used by the Nikon team to launch this campaign was:
  http://chsv.nikon-image.com/jpn/mg_cp/teaser/e/teaser/phase1.swf
for many Internetters it did not take much guess work to find the next URLs.
February 17, 2003
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