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Microsoft Advances Digital Imaging With the Introduction Of Picture It! Digital Image Pro






Microsoft Advances Digital Imaging With the Introduction Of Picture It! Digital Image Pro - digital camera and photography news

PRESS RELEASE



New Advanced Photo-Editing Software Boasts Add Flash, Backlighting, Levels Adjustment And Adobe Photoshop Plug-in Filter Support

REDMOND, Wash. -- Aug. 20, 2002 -- Microsoft® Picture It!® Digital Image Pro version 7.0 hit store shelves today, making it easier than ever for digital camera owners, including the 9.5 million new owners,1 to create professional-quality photos. The newest edition to the Picture It! family, Picture It! Digital Image Pro is the only product to offer the unique combination of advanced photo-editing tools, professional-quality photo projects and simplicity.

Professional-Quality Photos and Photo Projects Made Simple

Picture It! Digital Image Pro provides photo hobbyists with easy access to a host of new advanced control features and expanded photo projects. These features enable users to add flash to a photo; reduce backlighting; adjust levels to control shadows, midtones and highlights; and open, save and automatically adjust multiple pictures in the improved Mini Lab. With Adobe Photoshop plug-in filter support, users can further enhance their photos. In addition, a new file browser, enhanced startup window, product tour and improved user interface make it even easier for users to capture and enhance their photos.

Picture It! Digital Image Pro also offers 3,000 photo projects, 150 filters, 5,000 images, and a variety of mats, frames and templates for creating professional photo projects, such as scrapbooks, photo albums, calendars and postcards. Filters with variations such as Antique, Impressionism and Watercolor add instant style to photos. New Adobe Photoshop plug-in filter support offers endless opportunity to turn ordinary photos into works of art. Users can find professionally designed content for a variety of needs, including kids' projects and business, community and home projects. Photo cards and projects are available for all occasions and seasons.

Picture It! Digital Image Pro is integrated with MSN® Photos,2 to enable consumers to take advantage of the mobility of the Internet to store, share, collaborate and fully maximize their photo-editing and digital-imaging experience. In addition, with MSN Photos, users can seamlessly order photo reprints and gifts directly from within Digital Image Pro.

"Last year, digital cameras accounted for more than 21 percent of the worldwide camera market, and as that number continues to grow,3 and as digital camera users continue to become more savvy and sophisticated, they are looking for products like Digital Image Pro," said Michelle Richardson, product manager for home imaging at Microsoft Corp. "Microsoft developed Picture It! Digital Image Pro to meet the evolving needs of the photo hobbyists who have come to rely on our digital-imaging products. Now for the first time, they can more easily create professional-quality photos and photo projects."
September 20, 2002
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