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Mamiya and Phase One to form Strategic Alliance

Mamiya Digital Imaging and Phase One A/S announce a strategic alliance to develop innovative, open platform-based medium format digital camera systems and solutions for professional photographers.  
The alliance builds on their medium format technology expertise and the agreement includes technology-sharing and intellectual property assets as well as sales and marketing co-operation. The first new camera system is expected to be introduced in the first quarter of 2008...
Visit the Mamiya website

PRESS SUMMARY

Alliance aimed at improving quality and range of product choices for professional photographers

Mamiya Digital Imaging Co., Ltd. and Phase One A/S today announced a strategic alliance to develop innovative, open platform-based medium format digital camera systems and solutions for professional photographers.  

The alliance builds on both Mamiya and Phase One's medium format technology expertise and deep understanding of the uncompromising demands of the modern professional photography market.  The agreement includes technology-sharing and intellectual property assets as well as  sales and marketing co-operation. The first new camera system will be introduced in q1 2008.

“With this alliance, Mamiya and Phase One together are ushering in a new chapter for photographers,” said Tsuyoshi Tsutsumi, CEO of Mamiya Digital Imaging. “As a team, we have access to all the SW and HW competences which are needed to further develop unique digital camera solutions in the coming years, including new feature combinations not in the market today.”

“Phase One and Mamiya together are committed to equipping photographers with what they need to surpass even their most passionate visions and enjoy the process,” said Henrik Håkonsson, CEO of Phase One.  “Phase One is committed to open modular systems thus supporting photographers' full freedom of choice.

Additional information: Visit the Mamiya website
November 13, 2007
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