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New Kodak HQ Maximum Versatility Single Use Camera

Kodak unveils the HQ Maximum Versatility Single Use Camera, quite a mouthful for such a small and simple gadget. This newest model is 20 percent smaller than the camera it replaces and, according to Kodak, "extends the single use camera category value into the digital world". With such a claim one might expect that the camera will record and store its images digitally. This is however not the case, as the HQMVSUC, like its predecessor, the Kodak Plus Digital single use camera, still uses the regular Kodak 800 speed film...

PRESS SUMMARY

All current Kodak single use cameras at Kodak's websiteProvides Retailers Relevant Offering in the Digital Picture Taking Environment

Eastman Kodak Company introduced its new KODAK HQ Maximum Versatility Single Use Camera, which blends the quality and durability of a KODAK single use camera with a simple, clean and modern design.  The new camera, which is 20 percent smaller than the camera it replaces, extends the single use camera category value in a digital world.

The new design, combined with the KODAK EKTANAR Lens and Kodak's 800-speed film, delivers the same high-definition pictures with the unbeatable clarity that 800-speed single use camera consumers have come to expect from Kodak.  Nearly 60 percent of Americans own more expensive film or digital cameras, but still turn to one-time use cameras when they want to protect their camera or if that camera isn't available.

“The new HQ is an ideal complement to a digital picture-taking experience,” said Laurent Dartoux, General Manager of Film Capture, Eastman Kodak Company.  “With its new sleek, smaller design, which is 20 percent smaller than the camera it replaces, it provides an alternative that's as attractive as it is functional.  Easy-to-use, stylish and reliable, consumers can pull it out on the slopes, at a formal gathering or at a children's birthday party and capture great pictures.”

According to a recent survey by Kodak, 8-in-10 Americans have purchased a single use camera. Reasons cited include:
  • More expensive camera not available

  • Full memory card or dead battery

  • Worry about exposing expensive film or digital cameras to the elements, whether those elements are snow, sand, or sticky little fingers

The first shipment of the redesigned KODAK HQ single use camera to retailers is set for February 19, 2007 and the launch will be executed on a stock turnover basis.  Consumer can expect to see the new single use camera on retail shelves in April.

Additional information: All current Kodak single use cameras at Kodak's website
February 23, 2007
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