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Epson Introduces the 4 Megapixel Epson PhotoPC L-410






PRESS SUMMARY

Epson Introduces the 4 Megapixel Epson PhotoPC L-410 - digital camera and photography news LONG BEACH, Calif.----July 12, 2004--

New Compact Digital Camera Features High-Speed Continuous Shooting in Addition to Unique PRINT Image Framer(R) Feature

   Epson America, Inc. is once again focusing its efforts on capturing important memories with the introduction of the EPSON PhotoPC(R) L-410. The EPSON PhotoPC L-410 is a compact, four megapixel digital camera that incorporates high-speed continuous shooting, records video clips and offers a new creative feature called PRINT Image Framer, which adds fun frames to any photo with a touch of a button.
   The EPSON PhotoPC L-410 is ideal for anyone that wants to capture important memories easily and quickly, without having to compromise quality. In addition to its 4.0 megapixel CCD sensor, this compact and sleek camera includes a 3x optical zoom and a 3x digital zoom, a 1.5 inch high-quality LCD screen and PRINT Image Matching(R) II technology for simply producing the best possible prints on PRINT Image Matching-enabled photo printers.
   "Capturing and preserving memories is becoming more and more important to today's digital camera customer and the EPSON PhotoPC L-410 makes it simple and fun to take photos anytime and anywhere," said Daniel Oey, senior product manager, digital cameras, Epson. "With the many Epson photo printing solutions available today, customers can confidently print these precious memories knowing that they will look amazing for years to come."

   Continuous Shooting with the EPSON PhotoPC L-410

   Not only can the EPSON PhotoPC L-410 capture beautiful images, but it captures them fast with a new high-speed continuous shooting mode. The camera can capture up to three photos per second, at the highest resolution, until the user's optional, high-speed memory card is full. This feature is ideal for capturing a variety of activities, including outdoor events such as soccer or baseball games. The EPSON PhotoPC L-410 is also fully automatic for fast, point-and-shoot functionality and it has a manual mode for added control.

   PRINT Image Framer

   The EPSON PhotoPC L-410 incorporates a new creative feature, PRINT Image Framer (P.I.F.). P.I.F. is a feature that is specifically designed to work with select Epson Stylus Photo printers and the PictureMate personal photo lab. Essentially, this new technology gives customers the ability to add a frame to any image they choose simply by pressing the P.I.F. button on the back of the camera. Frames will not affect the original image and they can be added without having to connect to a computer. It's as easy as selecting a frame design from a selection of over 100 frames and choosing a photo. Frames can even be chosen before a photo is taken.
   Customers who want more creative freedom can actually design their own frames by using the included software (PRINT Image Framer Designer) and can even personalize existing frames. The newly created frames can be uploaded to the camera using the included software (PRINT Image Framer Tools). This unique feature adds a fun and more creative way for customers to express themselves through their photos.

   Convenient Printing with the EPSON PhotoPC L-410

   In addition to the convenience of direct printing with P.I.F., the EPSON PhotoPC L-410 can also print one or more of the photos on the memory card without ever having to connect to a computer. With the camera's compatibility with Direct Print and USB-DP to select Epson printers, printing without a computer has never been simpler. The customer can even press a print button on the back of the camera to quickly and easily select images for printing. The EPSON PhotoPC L-410 also supports PRINT Image Matching II and Exif 2.2 (Exif Print).

   Storage Capacity and Batteries

   The camera includes built-in 16MB of memory, which gives customers the ability to take snapshots right away, but for those customers that require more storage, the EPSON PhotoPC L-410 supports SecureDigital(TM) memory cards up to 512 MB. The EPSON PhotoPC L-410 comes with one CR-V3 battery and also accepts two AA alkaline, Ni-Cd or NiMH batteries. An optional AC adapter will also be available.

   Pricing and Availability

   The EPSON PhotoPC L-410 will be available in late July for an estimated street price of $399 through various camera specialty outlets, mail order, the Internet and on the Epson retail Web site (www.epsonstore.com). The camera carries a one-year warranty and is also supported by the EPSON Connection(SM), a customer support and technical assistance line. For more information on Epson and its products, call 1-800-GO-EPSON (1-800-463-7766) or visit the company's Web site at www.epson.com.

   About Epson

   Epson offers an extensive array of award-winning image capture and image output products for the consumer, business, photography and graphic arts markets. The company is also a leading supplier of value-added point-of-sale (POS) printers and transaction terminals for the retail market. Founded in 1975, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America, Inc. is headquartered in Long Beach.

   Note: Epson, EPSON Stylus, PRINT Image Matching and PRINT Image Framer are registered trademarks of Seiko Epson Corporation. PhotoPC is a registered trademark of Epson America, Inc. Third-party brand or product names are trademarks or registered trademarks of their respective holders
July 12, 2004
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