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Canon launches Powershot SD900 coach edition gift set

Canon has commissioned the renowned leather crafters at Coach to create a limited edition signature camera case for the Powershot SD900, the flagship of the Digital ELPH line. The leather and fabric case emulates the styling and details of the finest designer luggage right down to the Coach leather luggage tag and the chromed snap swivel that hooks the leather wrist strap to the case. The Gift Set includes the SD900 camera, the Coach designer case, a neck and wrist strap, a 32MB SD card, a lithium-ion battery and charger...

PRESS SUMMARY

Canon launches Powershot SD900 coach edition gift set - digital camera and photography newsFor those eyeing the satin luster of the new Canon PowerShot SD900 Digital ELPH camera's Titanium body, taking in its slim profile and gracefully curved lines, Canon offers a special treat just in time for the holiday season – something to wrap it in. Canon has once again commissioned the renowned leather crafters at Coach to create a limited edition signature camera case for the flagship of the Digital ELPH line.

As elegant and stylish as the camera inside, the leather and fabric case emulates the styling and details of the finest designer luggage right down to the Coach leather luggage tag and the chromed snap swivel that hooks the leather wrist strap to the case. Rendered in black with the iconic Coach "C" woven boldly into the fabric, the limited edition PowerShot SD900 Digital ELPH Coach Edition Gift Set includes the top-of-the line SD900 Digital ELPH camera, the Coach designer case, as well as a Coach edition metal neckstrap, a camera wrist strap, a 32MB SD memory card, a rechargeable lithium-ion battery pack and battery charger.

Because of its consumer appeal and exclusivity, the new PowerShot SD900 Digital ELPH Coach Edition Gift Set is a key component of the Canon ELPH's milestone 10th anniversary celebration. Since its introduction in May 1996, the Canon ELPH camera series has established its sales dominance and popularity over the compact digital camera market segment as well as the Advanced Photo System film-based format. All told, Canon has sold more than 33-million1 ELPH cameras in the young brand's first ten years.

Attractively presented in a white gift display box and red ribbon, the PowerShot SD900 Digital ELPH Coach Edition Gift Set will be available in select retailers end of October for an estimated selling price of $549.99*.

"Canon's collaboration with Coach began several years ago and continues to this day thanks to overwhelmingly positive response from the public and the commitment to quality excellence and innovation that both companies embrace," said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group of Canon U.S.A., Inc. "This new PowerShot SD900 Digital ELPH Coach Edition Gift Set lives up to that tradition and achieves - to borrow a phrase from our friends at Coach - the perfect balance between aesthetics and functionality."

Other elements included in the PowerShot SD900 Digital ELPH Coach Edition Gift Set are a USB 2.0 Interface cable for high-speed transfer of images from camera to computer or printer; an audio/video cable for transferring and viewing of video on computer or television screen; and the Digital Camera Solutions CD-ROM, containing the latest, easy-to-use software programs for enhancing and managing images.

The PowerShot SD900 Digital ELPH Camera
About the size of a deck of playing cards, the SD900 Digital ELPH camera measures fractionally more than an inch thick with its 3X (37-111mm equivalent) optical zoom lens retracted safely into the case; a mere 2.35 inches high and less than 3.6 inches long.

The model SD900 Digital ELPH camera also features a brilliantly enhanced, 2.5- inch, 230,000-pixel, color TFT LCD monitor with a wide viewing angle, making images easier to preview and review and camera menus easier to read in a wide range of lighting conditions.

The camera is equipped with Canon's exclusive new DIGIC III image processor that accounts for higher performance levels, including faster start-up, autofocus and shutter response times, an increase in processing speed, and of course, improved image quality and more efficient power consumption resulting in extended battery life under typical shooting conditions.

Finally, for those who wish to shoot high-resolution videos with sound, the camera's XGA 15fps movie mode is just the ticket. When combined with a high-capacity 4GB SDHC memory card, this diminutive digital dynamo can capture action for up to 30 minutes straight.
October 11, 2006
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